Mumbai-based Oberoi Realty launched its first Delhi-NCR luxury housing project ‘Three Sixty North’ in Gurugram, recording ₹8,109 crore in bookings on launch day.===
Three Sixty North in Sector 58 saw massive demand with 800+ homes across 6 towers. Pricing starts at ₹18 crore with premium configurations.
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Mumbai-based real estate developer Oberoi Realty has entered the Delhi-NCR market with a major move, launching its first luxury housing project in Gurugram. The company registered a record booking of ₹8,109 crore on the very first day of launching Three Sixty North, signaling strong demand for premium(properties in the national capital region.
The project is strategically located on Golf Course Extension Road in Sector 58, Gurugram. Spread across six towers with over 800 homes, the units start at ₹18 crore. Buyers can choose from multiple configurations including 3 BHK + studio, 4 BHK + studio, duplexes and penthouses.
What makes Three Sixty North stand out is its integrated lifestyle offerings. The development features Club Three Sixty North providing fitness, wellness and entertainment facilities alongside a Boulevard area with retail stores, cafes and beautifully landscaped open spaces. This is a first for Oberoi Realty in the Delhi-NCR market.
The massive response to the launch has raised concerns over whether such premium projects are suitable investments. While the booking numbers are impressive, real estate experts suggest it’s premature to conclude that property values will automatically rise based on initial demand alone.
Factors like buyer sentiment, construction progress, infrastructure development, employment opportunities and interest rates all influence property valuations, according to industry observers. The success of one project doesn’t necessarily reflect overall market conditions across Delhi-NCR.
And that’s exactly what makes this launch noteworthy.
Gurugram’s appeal for premium developers continues growing. Corporate presence, IT companies, superior connectivity via Golf Course Extension Road and Dwarka Expressway, metro projects, high-income buyers and enhanced social infrastructure are driving demand for luxury housing in the city.
Oberoi Realty’s chairman and managing director Vikas Oberoi described the record booking as validation of the company’s approach to quality development and customer experience. The developer aims to bring superior design and amenities to discerning homebuyers who value privacy, space and lifestyle.
The company plans to continue investing in premium residential projects that cater to buyers seeking long-term residency rather than short-term speculation. Three Sixty North represents Oberoi Realty’s commitment to expanding its footprint beyond Mumbai into emerging markets like Gurugram.
With this entry into Delhi-NCR, Oberoi Realty joins several established developers focusing on luxury housing in the region’s prime locations.
